Apr 2025 — Present
Ziovy
Senior Product Manager
Bengaluru, India
Owns the AI rewards, loyalty, and discoverability platform for Shopify brands.
- Owns product vision, GTM strategy, and integration roadmap for an AI-powered e-commerce automation suite, making build-vs-buy and model/tooling trade-offs across the AI stack.
- Designed and shipped AI-driven automation across merchant onboarding, rewards issuance, and campaign triggers, replacing manual operations with model- and rules-driven flows.
- Defined evaluation criteria for AI output relevance and precision, including thresholds for model shipping versus deterministic-rule fallback.
- Designed and launched a freemium model with up to 100 orders/day free, acquiring 10 pilot Shopify brands and driving retention and repeat purchases.
- Built AI-driven personalization, then pivoted to search discoverability using brand engagement and conversion signals for a global Shopify/D2C merchant base.